<h2>Every little thing a nice therapist does is magic</h2>

“Everyone has some therapist they swear by, either a chiropractor or a physiotherapist or a massage therapist,” a patient once told me. “Everybody’s got their guy.” It’s true, almost everyone who has been through a lot of chronic pain has tried several therapists and sooner or later settled on someone as their favourite. Many times in my own career as a massage therapist I became someone’s “guy.” I often replaced the previous guy. I was never quite comfortable with that, because I know just how misguided that loyalty can be. People like physical therapy whether it works or not. In 2010, researchers dug through thousands of scientific papers, looking for the ones that tracked both the effectiveness of treatment and overall patient satisfaction: An unexpected finding was that treatment outcome was infrequently and inconsistently associated with patient satisfaction. Unexpected? Ha! Hardly. There is a glaring disconnect between the effectiveness of a treatment and how a patient feels about it. Satisfaction is determined by social and psychological factors far more than anything else. The social and presentational skills of the therapist are what influence patient satisfaction, not the treatment results. Every little thing a nice therapist does is magic — or seems like it, anyway. Consider the widely-reported fact that patients don’t sue doctors they like, regardless of how badly the doctor may have screwed up. The best legal insurance for a doctor is simple, genuine charm. Similarly, a patient who likes a therapist will almost never conclude that treatment was “useless” … even if it was. But it goes much further than that … Still in pain, still enthusiastic! Patients are really quite magnanimous: they will often graciously describe an ineffective treatment as “amazing,” as long as they like the therapist providing the service. Indeed, almost everybody who has “got a guy” seems to still be in pain! This is especially true of chronic back and neck pain. Their symptoms might be reduced, but they still have “bad back,” they are still nervous, they still have days when their back “goes out,” they have a list of verboten activities, they are perpetually unable to wrestle with their spouses, give airplane rides to their kids, or snowboard, or run like they used to, or whatever, all for fear of a fresh attack of symptoms. Not such a great life. Not much of a cure, really. But they’ve got their guy! He's “totally amazing.” The testimonial falls from their lips without irony. People can do these mental gymnastics with great skill and endurance. It’s easy for primates: the social dimension is everything to us; we are far more social than we are rational. I never wanted to be anyone’s guy, or at least not until they have actually gotten better — really better, by a reasonable standard of success, a standard that wouldn’t be a disappointment to anyone outside the box they’ve been living in. It’s true, when you’ve had chronic pain, any progress can be a godsend. But c’mon, people: is it really necessary to “swear by” a treatment that hasn’t done any more than take the edge off? Can’t we just say you’ve “got a guy who helps a little”?